Integrated communications business plan

The art of m-commerce relies on the convergence of Internet technologies, mobile devices, cellular phones, band-width and a whole lot of companies champing at the bit of m-commerce.

integrated communications business plan

Though currently not engaged in e-commerce, numerous other IT, marketing and advertising companies are also contemplating entering this market. Market Analysis Summary We are today experiencing a rapid growth in the economy of unsurpassed nature.

Business plan format

This dictates that we have in place the latest technology, hardware and software, and well-trained personnel so as to fulfill the aforesaid. Consider mapping out the different roles in your organisation. Our target market are not businesses that want to make decisions solely on the basis of price, but instead are mainly concerned with having reliable providers of expertise and a good communications network in place. In this regard we intend to provide a service that exceeds customer expectations so as to ensure they refer us to potential clients through word-of-mouth. Use scalable tactics for reaching out to low-priority targets. Low-priority: These are targets with new-ish websites and limited audiences. JustReachOut works better than the other approaches since it focuses on journalists and influencers, not publications. Hence we intend to offer the expertise a high-technology company needs to develop new product distribution and new market segments in new markets. The project will focus on the local and regional markets, expanding into the international markets as time progresses, and as we gain the necessary experience. Below are the summarized strengths, weaknesses, opportunities and threats. Wireless technology overcomes infrastructure costs of setting up fixed lines. This impacts where and to whom you promote the message. In this way WAP is an important step toward third-generation mobile networks. Marketing campaigns were about pitching journalists in the mainstream media and hoped they would mention you in their newspapers, radio stations, and TV shows.

To continuously formalize and measure cross-functional working communication so as to ensure that the various departments work harmoniously towards attainment of company objectives. Wireless technology overcomes infrastructure costs of setting up fixed lines.

Business plan sample

This is exacerbated by the increase in competition in all industries. We are a relatively new company on the market and must focus on certain kinds of services with certain kinds of clients. This content is typically more factual and written anonymously. Our target market are not businesses that want to make decisions solely on the basis of price, but instead are mainly concerned with having reliable providers of expertise and a good communications network in place. Skill and depth of knowledge: Considering the nature of our services and their relative infancy on the market, the skill and depth of knowledge of our personnel shall be of utmost importance in determining the provision of the service s to the end-users. A marketing communication plan for getting press has three steps: Creating a story that works on your target channel press and aligns with your brand image. Hence we need to be continually communicating with the client ensuring we provide needs-based solutions. The study notes that with the provision of wireless technology to various sub-Saharan countries, telecommunications systems could be profitably established. This function will involve a considerable amount of networking on our part, as these individuals often do not have a lot of spare time. One of the first steps in developing an integrated marketing communications plan is identifying the customer. Advertising shall be one of our competitive advantages. Our service marketing will strive to ensure that we establish long-term relationships with clients. To continuously formalize and measure cross-functional working communication so as to ensure that the various departments work harmoniously towards attainment of company objectives.

Instead, you have to: Stand out from the dozens of competing pitches, and Collaborate with the journalist to develop a story idea To do both of these, you have to do one thing. Once the needs and processes are understood and described, leading edge products and best-of-industry skills will be applied to design and develop a fitting solution to satisfy the need and enable the client's business in the most cost effective way.

Business communication plan example

In this regard we intend to provide a service that exceeds customer expectations so as to ensure they refer us to potential clients through word-of-mouth. In our line of business clients rarely compare service providers directly, looking for two, or more, possible providers of a proposed project or job. The intention will be to highlight the benefit of utilizing our service s which will include: Ease of communication. The growing popularity of WAP phones currently 25, in South Africa alone has meant that a number of companies are developing Internet sites with the content to service the WAP devices on the market. The target customers will include key decision-makers, sales and marketing personnel involved in decision-making and transaction sealing. We need the right people in the right place at the right time if we are to ensure optimum growth. You will want some way to determine whether the plan was effective. However, encouragement may be obtained from the fact that in its pursuit of diversification the Government of Botswana would very much encourage an additional player in the e-commerce market, provided they are of the right caliber and beneficial to the economy as a whole. These companies already have a firm footing in their Internet businesses and are carefully analyzing the prospects of e-commerce. Our target market are not businesses that want to make decisions solely on the basis of price, but instead are mainly concerned with having reliable providers of expertise and a good communications network in place. Consider mapping out the different roles in your organisation. As a result we intend to implement a niche marketing strategy, focusing on certain target markets. It is an obvious fact that the wireless revolution will have a positive impact on the economic and social development of Africa. We intend to focus on delivering quality services and end products that in turn produces good referrals, which can then generate revenue.

Though e-commerce is largely developed country-led, with the Americas and Europe in the forefront, this is slowly changing with more and more servers being set up in Asian and African countries, Botswana being no exception. This will make the entire process to get press much easier.

business plan pdf

What kind of brand do I want to create? Understand the purpose of different channels Before you get too far trying to integrate different communication channels you need to have a clear understanding of the strengths and distinctive features of each channel.

This content is typically more factual and written anonymously.

Marketing communication plan template

These are marketing managers, general managers, sales managers, sometimes charged with international focus and sometimes charged with market or even specific channel focus. An individual can have the vision or development skills to deliver a meaningful concept, product or service, but the weak links in this process are the focus to end-user requirements, financial support in the development stages and the effective channels to market for the finished product or service. Hence there will be a need to strongly differentiate ourselves from these other businesses and market the benefit of utilizing our service s. The target customers will include key decision-makers in the large, medium, and small-sized organizations, be they in a start-up, stable, or growth period. Clients will know that working with Aero Technologies is a more professional, less risky way to undertake communication with its various stakeholders, than working completely in-house with their own people. These companies already have a firm footing in their Internet businesses and are carefully analyzing the prospects of e-commerce. We foresee our strengths as the ability to respond timeously to the market dictates and to provide custom designed technological services. The idea behind the message remains consistent whether consumers see a magazine ad or the company's web page. It is worth making concessions in any single service to maintain a client relationship that brings the client back for future services — realizing customer-lifetime value. Need actual charts?

Inevitably this shall involve constant liaison with the client, a customer-centric approach that is need-based.

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Creating a marketing communications plan