Among regular beer drinkers, Japanese are most fond of lager. Asahi was a minor player in the beer business until Super Dry was introduced in They create a frothier beer, which some people regard as better tasting.
We would like to thank the Danish Brewmaster Association for the scholarship that made this visit possible, together with all the breweries and other people in the industry we visited during our visit.
Asahi Breweries made its first beer in Asahi has invested in soft drinks in China. The first brewery, Spring Valley in Yokohama, was opened in by an American, William Copeland, and still produces beer today.
Asahi shipped The decline was attributed to the recession and the decline of alcohol consumption among young people.