Not over the culture, but in the culture. We can choose from a number of distribution channels, including wholesalers, retailers, distributors and the Internet.
The generations of people that listened to music from vinyl records and CDs valued high-quality amplifiers, speakers, and headphones. Even before they incorporated the company, they consulted with Robert Brunner about design and product development, a relationship that continues to this day.
Not under the culture. The Korean smartphone manufacturer was struggling to stay in the high-end Android phone market and bought Beats to create a steady licensing deal and manufacture their products. Beats Music was shut down, and the subscribers were moved over to Apple Music.
They solicited the help of Ammunition and Monster to design, build and distribute the original headphones. Justin Beiber, Lady Gaga, and P. They built a brand with almost no resources and no risk through partnerships.
You might be right.