What have you done in the past and what were the results? The hallmark of several great companies is their USP. Keep in mind that your tactics may or may not be the same as your goals.
In that case, you can organize the page into sections using borders or blocks of background color. Annual market growth is expected to exceed six percent throughexceeding our current annual sales growth.
If you have completed your research, you should have been able to identify your weaknesses and areas of opportunities.
You can also use icons to emphasize and differentiate between channels, like in this marketing plan slide: Take a look at how charts, icons and color coding make it easy to scan this marketing agenda presentation for information about specific channels: 7. Take a look at how this page is used in this marketing plan example: 2.
List your Goals First While developing goals may not be the first step you actually take when forming your marketing plan, listing them first on your final marketing plan document sets the stage for everything to come.
It will also help you develop your messaging and your unique selling proposition.
Hence, you should definitely know your cost structure before pursuing this approach. But brand consistency is key.